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What is SEO?
Search engine optimization (SEO) is one of the most important factors that affect the ranking of a website in search engines like Google, Bing and Yahoo! If you’re not on the first page for an important keyword (the word a user types into the search engine) then it will be next to impossible for people to find your business.
Google is still the most used search engine in the world and if you’re not in the top 10 results for a powerful keyword then your company is losing money. Those other medical clinics within the top 10 search results will be getting the most visitors to their website.
Websites need to be well optimized in order to attain higher rankings in search engines like Google, Bing and Yahoo! When you have higher rankings in the search engines then more people will visit your site which will increase the likelihood that they will use your clinic and medical expertise and not your competitors. This on page optimization requires a professional who understands how the whole process works. There are numerous benefits of hiring a medical SEO expert to optimize and help grow your online presence.
An SEO professional will save you a lot of time. It is of course possible that every clinic and company can take care of their own website optimization in house but it can be difficult understanding and keeping up-to-date with some of the algorithms search engines such as Google use to rank websites. Your time would be much better spent doing what you do best which is caring for and helping patients and clients. We can use our SEO expertise to visit your site and analyze things we feel that should be improved upon and then implement those changes.
SEO professionals use specialized keyword tools and research techniques to come up with the keywords that fully suit your page content. They will can also look for other keywords that are being used by your competitors and use this information to help boost your website optimization. When all this is implemented your site will stand above the competition. By employing an online marketing expert you can save time and focus on what matters most – your business.
Another benefit of hiring a trusted medical SEO expert is the consultations. You want to work closely with an expert who understands your business and the psychology and mindset of your clients so you will receive the best results. We know what your clients want and how they are searching for you online so we are in the best possible position to help you get found.
Your website is the online marketing representative of your business. It’s purpose is to help build trust and confidence in those who visit it so that they want to reach out to you and use your services. If your website is not optimized then people won’t be able to find it in the search engines and if they can’t find it there they may never find it. If you believe you have the best service in the market then you owe it to people to make sure your website can be found!
By hiring a medical SEO expert, you receive a massive return on investment. Many businesses throw away thousands of dollars on magazine ads in the hope that someone stumbles across it. With SEO, you are jumping to the front of the line for people who are actively looking for the services and skills you offer. When someone is typing “IVF treatment Sydney” into Google they are looking for an IVF treatment in Sydney. There is no guessing here. If your website is first in the search results then most of those people will be visiting your site. If you are on page 2 or 3 of the search results you will most likely never be seen.
A good medical SEO service will be able to provide the best optimization solution for your website and rank your site for a powerful keyword in a short period of time. The marketing service should also provide you with additional marketing information that can help increase the number of people who visit your website and increase the likelihood that those people contact you.